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SEM Specialist

BlueCart is the fastest-growing Cloud-based procurement platform for the hospitality industry. We’re looking to build out our team, and looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines.

A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

WHAT YOU’LL DO:

  • Execute campaigns, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links

Be a Part of a High-Performing Team: In two years, we’ve signed on over 29,000 business. Most of this has been with an inside sales team of fewer than 10 people, working mostly outbound leads. Feel free to take a minute to process that volume…

Our team works HARD. But we reward all of our team members with a benefits package (including stock options and unlimited time off).

WHAT YOU’LL NEED:

  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • Experience with bid management tools
  • Experience with website analytics tools (e.g, Google Analytics)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • BS/MS degree in Marketing or a quantitative, test-driven field

WHY US?

We are in the best possible position for someone looking to work at a startup. We’re VC backed and have a good foundation for you to plant your feet on. We’re also still new enough that creative-thinking permeates every corner of our operation. Sometimes the entire office spends the morning wrestling with ideas and high-level strategies. Other days we strap on headphones and get deep into our work. This is the kind of place you can get your hands dirty, hone your skills, learn a ton, and make a big impact.

PERKS

  • Unlimited Vacation. Work hard & recharge when you need to.
  • Paid company holidays (your birthday counts as a holiday!)
  • Our entire staff receives stock options (we all want to win!)
  • 401(k) Retirement Plan
  • Gym membership reimbursement plan
  • Medical, Dental, and Vision Coverage
  • Your own MacBook!

BlueCart is an equal opportunity employer and considers all applications without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other class protected by law.

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